1 05 2012


The icon I chose to discuss as iconography of the United States is none other than the Coca-Cola logo. The logo of the italicized words in red is highly recognizable as being an American favorite and popular soft drink. This soft drink, which began as a formula for medicine, was created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton (John Stith Pemberton: Who Invented Coca-Cola?. (n.d.)). Coca-Cola is critically acclaimed as being “refreshing and delicious”, according to the commercials and advertisements for the product.

When Dr. Pemberton passed away in 1888, he sold fully licensing of his product to Asa Candler, a businessman. Candler, along with his brother, made it a life mission to sell the fountain drink to all those around the country and then around the world. Since his full ownership over the product, it is said that he registered the Coca-Cola trademark and logo on January 31, 1893 (Coca-Cola – Heritage – The Chronicle of Coca-Cola – The Candler Era. (n.d.)).  “The business continued to grow, and in 1894, the first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas. Others were opened in Chicago, Illinois, and Los Angeles, California, the following year. In 1895, three years after The Coca-Cola Company’s incorporation, Mr. Candler announced in his annual report to shareholders that ‘Coca-Cola is now drunk in every state and territory in the United States’ (Coca-Cola – Heritage – The Chronicle of Coca-Cola – The Candler Era. (n.d.)).

Currently, Coca-Cola is consumed around the world in almost every country. The only difference that other countries have experienced with the Coca-Cola logo is the writing is transcribed in the country’s writing. For example, the Coca-Cola product name in China would be written in Chinese. In other countries, the message of “Coke being deliciously refreshing” has stayed the same even if it spoken or written in another language. One cannot simply change the trademark of Coca-Cola without placing a new meaning for it. To date, there have been numerous kinds of Coca-Cola flavors only available in other countries and vice versa. Since Coca-Cola has expanded globally, it is safe to say that the cultural response has been quite positive.

The only negative response the United States has had with Coca-Cola are the negative implications the drink has in terms of its sugar content and placed in the hands of young children. Many advocates of water instead of Coca-Cola and similar products have displayed their dislike and resentment for the drink. On the other hand, Coca-Cola has been showcased in many commercials that display the soft drink as a means of bringing people together and having a great time. In essence, the positive displays of Coca-Cola have outweighed that of the negative displays since Coca-Cola is timeless and will continue to grow in numbers.

I personally don’t believe that another icon would have been better suited in place of the Coca-Cola logo for it describes a certain image that is in the minds of everyone. Many commercials now depict polar bears wearing a red scarf as another means of describing the drink; however, just the bears alone would not be sufficient enough to display the drink.


John Stith Pemberton: Who Invented Coca-Cola?. (n.d.). Coca-Cola: The Coca-Cola Company. Retrieved April 30, 2012, from          http://www.thecocacolacompany.com/heritage/chronicle_birth_refreshing_idea.html


Coca-Cola – Heritage – The Chronicle of Coca-Cola – The Candler Era. (n.d.). Coca-Cola: The Coca-Cola    Company. Retrieved April 30, 2012, from  http://www.thecoca-colacompany.com/heritage/chronicle_the_candler_era.html

Iconic presentation- Birmingham Campaign

20 03 2012


Birmingham Campaign 1963- photo taken by Charles Moore

Final Project- Angie Cardona, Taylor Sumser, Anna Schmidt

18 12 2011

For our group’s final project we chose to make a website highlighting many of the terms and skills we have acquired during the course of Visual Communication 101 with Professor O’Connell. The reason we chose to make a website is because we felt it would be the best and most visual way to showcase the skills we have and knowledge we learned. When meeting, we each came up with different ideas and then finally came up with the website. Some of the ideas that came about were creating a game with definitions and visual match ups, another was an affinity map in which showcased the different blog sketches and assignments we have done and categorize them according to difficulty, and finally we thought of a simple power point presentation that served as an advertisement for the class that would be showcased to potential students.

Upon our second time meeting we finally chose to go through with the website idea and design, which would be not as difficult as it may sound  because Taylor has iWeb, a program on his Mac computer that can create a website without much hassle. We ruled out making a game because the assignment is to make a final project that showcases what we have learned. If we were to make a game then it is only asking the students in the class to let us know what they have learned. We ruled out the affinity map because we felt that it was too simple and we wanted to do a project that is not only clean, but put together with effort. Finally, the power point presentation seemed like it would be tedious and not exciting to the audience. With the website, we used our skills and knowledge of color and background, what the audience would like to see and learn more about, and how we have little information on each topic so the audience can decide that they would want to take this class with Professor O’Connell to learn more.

Each of us took on two different parts of information to contribute to the website design. Taylor took on the role of creating pages for Decision Support, which dealt with different diagrams and how those diagrams help make the audience come to a decision. He also took on colors and their perceptual factors.Taylor also put all the pages together during our final meeting for the project.

Annie took on the role of Brain Functioning and Memory, which went into detail about different patterns, theories, and memory. She also wrote about dual-coding, its’ benefits and Schriver’s Model.

Angie took on the role of portraying data visually and visual thinking. For this process she made a mind map of visual thinking and its’ components to show how one could learn visually and easily.

Overall, this project could not have been done without the support ad work of each member on the team. We are all very proud and excited about the final outcome of the website. It may look easy and not time consuming, but in fact long hours and hard work went into making a great final project to be shared with the class.

Anna Schmidt

Taylor Sumser

Multivariate Display

7 12 2011

For my multivariate display, I chose to work on something creative and went with “where did my money go to in the month of November 2011”.

For my table I made decided on seven things (food, gas, clothing, miscellaneous items, alcohol, LSAT registration, and Law school application fees) that I spent the most money on in November 2011. Once I had made graph I put all the money into percentages and made a pie graph. I thought that this would be an appropriate quantitative way to show my data because this helped me see what was the most I spent money on and perhaps I can change it for next month.

The second quantitative graph I made was a bar graph. Different from the pie graph, the bar graph showed the correct amount of what I spent as opposed to percentages.

For my first graphic I made a flow chart showing my decision making for  spending money when I need to. At first I wasn’t sure what I wanted to write in the flow chart but then I started from the obvious point, making sure I actually had money to spend before deciding what to spend money on. I personally first make sure my fridge is stocked and my gas is filled first before I buy anything else, which is what I wrote for my flowchart.

My second graphic I used was an affinity map. This was the hardest to come up with because I wasn’t sure how else to to graph my own information in a way that looked good and made sense. This was also my AHA moment. An affinity map made the most sense to me because I divided it (horizontal line) by needs and wants and (vertical line) by expensive and less expensive. I then printed out things I purchase and taped them according to the horizontal and vertical lines.

When I first sat down to work on this assignment, I thought I had a good idea in immigration in the United States for the year 2010. Unfortunately, whenever I tried to do a graph or chart, it did not mesh well together and I wanted to make a great product, not a half fast one. I was not able to come up with any ideas to put the idea of immigration as a whole.

The theoretical principle I felt that worked best with my work would be Occam’s Razor because I felt that especially in the flow chart I used less ink by only making steps for food, gas and miscellaneous. Had I taken out miscellaneous items and actually wrote them all out, that would go against Occam’s Razor with adding unnecessary ink.

If I had more time to work on this assignment, I would have drawn the items on the affinity map rather than print them out because it would have been more personal and unique rather than a print out.

Overall, I am pleased with the work I have done because in the end it is my own work rather than get the information from another source. It is crazy to believe that this is the last individual assignment for Intro to Visual Media and I think I did a great job with it.

Storyboard 1 & 2

2 12 2011

Back to where I belong- Storyboard 1

For my first storyboard I saw the picture of the young girl in the woods (by Will Yurman) and immediately thought of an Alice in Wonderland theme. The rabbit then tells her that she is late and the camera zooms out to where the girl and rabbit are both speaking (bottom left had corner). The final picture is of the young girl in the first slide all grown up going back to the place she was at when she was a young girl.

This storyboard used two transitions from Scott McCloud’s transitions between frames. The first transition I used aspect to aspect, which is showing the same place from different perspectives. In the first two frames the rabbit is standing in front of the young girl but we first see through his eyes and then through the young girl’s eyes. The next transition is still aspect to aspect because the perspective would have zoomed out and we are able to see the whole scene which gives us a “God like” perspective watching from above. The next transition  is scene to scene because it is transporting to distance, which for this story is the young girl coming back to where she was when she was a child but now she is all grown up.

I hate waiting in a long line! – Storyboard 2

For the second storyboard I used two of the pictures by Will Yurman (boys standing on the field and man with his hands folded). When I first saw the picture of the boys I thought that they may need to go to the bathroom. I then thought that they were waiting in a long line, a man next to them needed the bathroom as well, then finally someone comes out of the bathroom so they are closer to being next in line.

McCloud’s transitions that I used for the whole storyboard was aspect to aspect because it is the same place but different perspective and it fit well for this story line. In this case, the two perspectives in the first two frames are people in the front of the line and the kids who are in the back of the line. The last two frames the perspectives are a man next in line waiting for the person to come out and the man who tells the man “you are up now”.

The problems I encountered with this project was first trying to figure out how to make a storyboard outline to put the pictures in. I thought using a template would help but then I figured out that I could use a text box for pictures and that made the process simpler.

Overall, I am very content with how my two storyboards came out. I especially love my Alice in Wonderland theme because it is creative and the photos flow so well together. I like my second storyboard because it is unique. I automatically thought that many other students would use the “boys standing in line” picture and make their story to a soccer theme. I wanted to think outside the box and come up with a different story all my own.

Citing for the pictures


Alice in Wonderland rabbit


Alice in front of gate


Alice and the rabbit whole picture


Storyboard 2

Guy in front of porta potty


Long line in porta potty


Simple tables to graphs

17 11 2011


This assignment was not only challenging, but very interesting at the same time. The assignment called for collections of data from Roger Williams University (RWU). Since I happen to do my work study at the RWU Law school, I chose to collect my data from there. My data includes the employment report for the class of 2009 and 2010. The way the data is set up is shown is it is divided into four categories; employed, seeking work, not seeking work, and enrolled full time in a graduate program. The class of 2009 has approximately 159 students divided up into the four categories and the class of 2010 had approximately 163 students who were also divided up into the four categories. I made a total of 3 graphs; a table, line graph, and  bar graph.



 The two links above are where I received my information for my graphs and table. I first asked my supervisor, who is the Dean of Students, where I would find information pertaining to RWU Law school and she directed me to the law school homepage. I began searching for any type of information that would give me the best possible graphs and charts. At first I wanted to do this assignment on the bar pass rate of RWU students to other law schools. However, such information is private and not attainable. The next interesting information I found was the type I am using currently. I thought it was  interesting to see how the  class types did not change dramatically and the employment type was reletively the same. This is positive for me because I plan on attending RWU law and the employment rates seem to be great for post graduation. I believe that where I received my information from is credible because it is from the actual RWU law school website. Also, my supervisor is aware that those numbers are present on the website and thus can vouch for the fact that they are accurate.

The graphs that I decided to use, bar graph and line graph, were the best fit for the information I collected. I tried using different graphs, such as pie graphs, and found that the final product did not make sense nor would the audience be able to understand the story behind the information. With using the bar graph and line graph I was able to convey to the audience clean information that was not cluttered nor confusing.

I had used Excel to make tables and charts before but I felt that this time around it took longer than I had expected because the settings made it more time consuming. When I first gathered the information the numbers had percentages as well. I experimented with the graphs using the numbers and percentages, however, I felt that using both would make the graph cluttered and confusing, which is what I was trying to stray away from. In the end, I compared both consecutive years of employment rates and made two graphs.

I feel rather confident in my work because I did spend much of my time with trial and error on which graphs would make sense not only to me but to my audience that was seeing this information for the first time.

Flow Chart- How to order a book on Amazon

10 11 2011

This assignment was not only a bit confusing in the beginning, but it was a long process. Unfortunately, I am not 100% confident that I have gotten the flow chart process correct yet, even though this was very good practice for when I want to do it again in the future. I was under the impression that flowcharts go down in a straight line and mine towards the bottom goes to the left, then down. Overall, I believe I did a real nice job because I worked hard on this.

The assignment called for a flow chart process of ordering a book off http://www.amazon.com. In order to get the steps just right I went in and manually did the steps for making a new account and using my existing account (I love buying things off Amazon!) The book I chose to “order” was The Brass Verdict. My dad is actually in the process of reading it and told me great things about it. I hope to get to it since it is now on my Kindle! While going through the process, I made a draft of what my final flow chart would look like and my draft contained lots of steps that I wasn’t sure I needed, or if they would even fit on my sketchbook paper.

Once I began to work on my final product, I found the problem to be that I had way too many steps involved in purchasing a book. I also thought that all my original steps in my draft would not fit entirely on my final draft sheet. I went through 2 pieces of sketchbook paper before I decided that I was going to make the flow chart on Word Doc. This process actually took me about 2 hours to complete because I wanted to have the boxes and diamonds fit on one sheet and also have the wording be big enough for the audience to read. I believe that I made the right decision in using Word Doc. because my final product came out cleaner than it would have if I had hand drawn it.

The AHA moment for me was when I decided to cut down on the instructions. I thought that if I kept all of the instructions then the process would seem never ending and the audience might have become bored. I shortened the steps so the audience would get the bigger picture of the process and it would be a short process for them. For example, towards the end I had many questions and decisions leading off them and that became a rather long process and surely the reader would have become confused. I believe that since I have put the general process in, that the audience will be better informed and not confused.

What helped me develop my flowchart was the PDF we received at the beginning of this assignment. Had it not been for that I don’t know if I would have had the proper techniques to successfully shape the processes. I chose blue for the steps and red for the decisions because those colors stuck out to me. In the U.S. we predominately use red for things such as stop signs and fire trucks; things that really stick out. I used red for the decisions because I thought it was a good way for the viewer to stop at the questions because they really stuck out to them.

If I had more time for this assignment I would have taken the time to draw it out on my sketchbook because the paper is longer and I would have been able to have the wording be better seen by the audience. I had other projects and assignments to work on this week and I didn’t want any of them to suffer because I concentrated on one project over the other, I decided to give equal time to all the assignments. I feel though that my final project was cleaner and well put than it would have been had I rushed to do it on a sketchbook piece of paper.